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For many new businesses, establishing the right price can be difficult.  If what you sell is new to the market, so there aren’t lots of competitive prices to guide you, it may not be clear how much customers will be willing to pay.  You want your price to be low enough that customers won’t be turned off, but high enough that you can be profitable for the long haul.

How do you decide what the right price is?

Thankfully, there are lots of online resources to guide you. Here are some to consider: